Sara Laughlin Marketing Award

Honors a library for its successful, creative, and contemporary
marketing efforts. The award is given for an exemplary marketing
program that:

-- Makes creative use of current marketing approaches that focus on two-way communication with library customers and potential customers
-- Calls attention to the indispensable role of the library in the
community, and
-- Results in increased use, users, or support for the library. The award is presented to an institution or part of an institution, e.g., a depart- ment, program, branch, or initiative that met the criteria for excel- lence in its marketing efforts during the year and will include a monetary award. Individuals may not apply.

Minimum Criteria

-- Must be an Indiana Library Federation institutional member for the year of presentation
-- Documentation and supporting information must describe the
marketing program in detail to show:
A. How ongoing communication with library customers helped deter- mine needs and measure satisfaction with service.
B. How data about and from customers was used in making decisions about library services
C. How creative use of resources helped carry out the marketing program and meet customer needs
D. How the marketing effort resulted in positive outcomes, including creative use, users, or support documentation should be comprised of a mix of data planning and program materials, evaluation and media materials.

-- Ten (10) to twenty-five (25) items of documentation comprised of a mix of program materials, letters of support, and in-house
publications.

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New Award Proposal Guidelines

Award Consideration Form

Past Award Winner

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