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Marketing Basics and Branding the Library for a Positive Experience

Libraries Matter - American Library Association

Ideas to Publicize Your Library Statistics - Indiana State Library

Get On Board with PR & Marketing 

Are Libraries Relevant? Undoubtedly, Yes!

A Complete Library Marketing Tool

Graphics and Other Visuals to Drum Up Support for Your Library

This calculator made available by the Indiana Business Research Center via STATS Indiana helps local public libraries produce their annual benefit-cost analysis

Library Valculator: Calculate Your Library's Value

Library Valculator used by Maine State Library (another option for a library valculator)

Measuring Progress

The Value of Public Libraries

An Editorial Discussing Value of Public Libraries

What Libraries Need to Know When Approaching Marketing

Indiana Libraries: An Excellent Investment

Importance of School Libraries

Improving Library Newsletters

Get Out of the Library to Get Others In

Creative Packaging of Volunteer Program Attracts Community Service

Demand for Library Services

The Value of Testimonials

Transformation in Tough Times

Libraries are Essential

How to Drive Traffic to Your Website

Summer of Fun at Bedford Public Library

Communicating Your Message Through Social Media

"Gear Up for Good" at Indianapolis Public Library

Great Ways to Expand Your Marketing Umbrella

25 Most Overused Words and Phrases in Press Releases

"ALA Viewpoint that School Libraries/Librarians are Critical to Education”

Library Valculator: Calculate Your Library's Value

Great Ways to Expand Your Marketing Umbrella

Please use the following link to the free Apple Quicktime download to view the following webinar presentations, if you do not already have Quicktime available on your computer.

Link to the free download:


The presentations from the Marketing Workshop, "Great Ways to Expand Your Marketing Umbrella", were held on August 11, 2010.

Media Relations, Social Media: What is it? How can you do it better?

Presented by Kelly Young, Baise Communications

Splashy Newsletters

Presented by Jenna Anderson, Kendallville Public Library

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